I concepted and managed a full refresh of the Blue Apron brand, updating all assets with the exception of the logo. Once the refresh was complete, I managed the implementation of the new brand look and feel across all touch points including product and editorial photography, the recipe cards, the homepage, marketing and acquisition emails, and printed collateral.

Art Director: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
Designers: Hazel Castillo, Linda Chow, Haelim Peak, Nathaniel Tonelli, Lauren Turnier
Photographers: Rick Holbrook, Mike Krautter
Food Stylist: Leila Clifford

For Blue Apron’s 5th birthday, I concepted and executed a month-long campaign that appeared online and in print, including the website, printed collateral, and email marketing. Additionally, I managed the design team to ensure consistency across all brand touch points throughout the campaign.

Art Director: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
Designers: Hazel Castillo, Linda Chow
Photographers: Rick Holbrook, Mike Krautter
Food Stylists: Khalil Hymore, Molly Corrigan
Prop Stylist: Kaitlyn Du Ross Walker

Concepted, art directed and managed the creation of the 2017 holiday catalog for Blue Apron’s e-commerce platform. The catalog was printed and distributed to customers in meal boxes prior to the holidays.

Art Director: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
Designer: Hazel Castillo
Photographer: Mike Krautter
Food Stylist: Leila Clifford
Prop Stylist: Kaitlyn Du Ross Walker

Assisted the creative director in art directing and concepting BaubleBar's 2015 holiday editorial campaign. Responsible for the art direction and styling of the still life imagery for the campaign. Managed the output of all email and on-site web assets by designers. The holiday campaign was carried out on site, as well as in email marketing and social media. 

Art Director and Designer: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
On-figure Editorial Photographer: Hannah Khymych
Still Life Photographers: Rick Holbrook, Su min Park, Katherine Groft
Wardrobe Stylist: Olivia Weeden
Hair & Makeup: Erin Green

Art direction and styling for product still life photography used in email marketing and across the BaubleBar website and social channels. 

Art Director: Stephanie Olsen Rabinowitz
Photographers: Rick Holbrook, Su min Park, Philip Friedman

Assisted the creative director in concepting BaubleBar's September 2014 editorial campaign. Responsibilities included art direction for all corresponding still life imagery and managing the output of design assets. The campaign was carried out across the website and in email marketing. 

Art Director and Designer: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
On-figure Editorial Photographer: Eric White
Still Life Photographer: Su min Park
Wardrobe Stylist: Amber Little-Campbell
Hair & Makeup: Aña Monique

Assisted the creative director in concepting and executing BaubleBar's 2014 holiday campaign. Responsibilities included art direction for all corresponding still life photography and managing the output of design assets. The campaign was carried out on site, as well as in email marketing and social media. 

Art Director: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
Designers: Stephanie Olsen, Hazel Castillo
On-figure Editorial Photographer: Eric White
Still Life Photographer: Su min Park
Wardrobe Stylist: Anna Brugge
Hair & Makeup: Lizzie Arneson

Concept and design for brand development work done for the New York City Housing Authority, the largest public housing authority in North America. All work was done for the Publicis BOS Group. 

Design: Stephanie Olsen Rabinowitz
Creative Direction: Marc Burkhalter, Derek O'Connor