I concepted and managed a full refresh of the Blue Apron brand, updating all assets with the exception of the logo. Once the refresh was complete, I managed the implementation of the new brand look and feel across all touch points including product and editorial photography, the recipe cards, the homepage, marketing and acquisition emails, and printed collateral.

Art Director: Stephanie Olsen Rabinowitz
Creative Director: Kathryn Bain
Designers: Hazel Castillo, Linda Chow, Haelim Peak, Nathaniel Tonelli, Lauren Turnier
Photographers: Rick Holbrook, Mike Krautter
Food Stylist: Leila Clifford